domingo, 21 de septiembre de 2014

You Will

"You Will" was an AT&T marketing campaign from the early 1990s, directed by David Fincher. Each ad presented a futuristic scenario, over which the voice of Tom Selleck narrated, beginning with "Have you ever..." and ending with "You will. And the company that will bring it to you is AT&T". One sequence, featuring a mother communicating with her baby using a videophone, featured future star Jenna Elfman.
Innovations
The proposed innovations included:

Grocery checkout machines that would process an entire cart at a time without the groceries needing to be removed, presumably via RFID or something similar ("Have you ever checked out at the supermarket, a whole cart at a time?")
Telemedicine ("[Have you ever] put your heads together, when you're not together?")
A Software agent ("Have you ever had an assistant who lived in your computer?")
Videoconferencing ("Have you ever shown up for a meeting in your bare feet?")
...

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