Alexandra Rose Day

Alexandra Rose Day is a charitable fund raising event held in the United Kingdom since 1912. It was first launched on the 50th anniversary of the arrival of Queen Alexandra, the consort of King Edward VII, from her native Denmark to the UK. The Queen requested that the anniversary be marked by the sale of roses in London to raise funds for her favourite charities.
The arrival of the Princess in England for the wedding in 1863, was a never-to-be-forgotten occasion. This was attributed to the then recent increase in the railway network, the lack of royal occasions in preceding years and the new process of photography, which had made it possible for pictures of the Princess to be sold in shops prior to the arrival. The City of London spent £40,000 on decorations and illuminations, and the result was a tumultuous reception for the bride.
Years passed and the 50th anniversary of the Princess’s arrival in London and her wedding to the late King Edward VII came. The Dowager...