Hammersmith Apollo

The Hammersmith Apollo, known through sponsorship as the Eventim Apollo, is a major entertainment venue and a Grade II* listed building located in Hammersmith, London. Designed by Robert Cromie in Art Deco style, it opened in 1932 as the Gaumont Palace, being renamed the Hammersmith Odeon in 1962. It has had a string of names and owners, most recently AEG Live and CTS Eventim.
History
The venue was opened in 1932 as the Gaumont Palace and seated nearly 3,500 people. It was designed by Robert Cromie in the Art Deco style. In 1962, the building was renamed the Hammersmith Odeon, a name many people still use for the venue along with the phonetic abbreviation "Hammy-O". It became a Grade II listed building in 1990. The venue was later refurbished and renamed the Labatt's Apollo following a sponsorship deal with Labatt Brewing Company (1993 or 1994).
In 2002, the venue was again renamed, this time to the...